50% Faster Editorial Turnaround

Client: KRO-NCRV
Industry: Media & Broadcasting
Solution: Content Workflow Automation

Bindinc. automated part of the editorial process for BinnensteBuiten, a TV program from Dutch public broadcaster KRO-NCRV, turning the show’s cooking segments into published recipe articles. The result: a 50% faster turnaround and higher-quality output to boot.

Overview

Bindinc. lightens the editorial workload and boosts efficiency by automating part of the content process. The results:

  • 50% faster turnaround (freeing up 5 hours of editorial capacity per week)
  • Fewer inconsistencies between video and web content
  • Seamless integration into the existing workflow
  • Less manual, repetitive work for editors
  • Fewer viewer inquiries to the call center

Powered by:

  • Automated video analysis
  • Smart matching between video and text
  • AI-generated article drafts
  • Automated CMS publishing
  • Final human review
Challenge

Rework the manual process of turning a cooking video into an article for a website, complete with a recipe, ingredients, and step-by-step instructions. Make the process faster, smarter, and more reliable, without adding to editors’ frustration. The catch: the new approach must fit seamlessly into the existing workflow, with editors staying fully in control.

Solution
  • Bindinc. worked alongside the editorial team to map the entire process, not just the content itself, but every step around it
  • Next, Bindinc. built an automated pipeline that analyzes video, converts speech to text, and builds new content step by step, including matching with existing text assets
  • The pipeline outputs complete, ready-to-publish web articles (headlines, intros, and supporting details like cook time and serving size) and pushes them directly into the existing CMS
  • Editors stay in the driver’s seat: the system generates an article in a consistent tone of voice but never publishes on its own. A clear breakdown of every AI decision in the pipeline makes the human review fast and easy

Old workflow

New workflow

“Together with Bindinc., we redesigned the entire process. They really took the time to understand how our editorial team works and were fully committed to getting it right. They looked beyond the technology to understand our day-to-day reality: where frustrations arise, where mistakes can happen, and where time gets lost. The result is a solution that truly fits the way we work.”
– Ingely Rutten, Managing Editor BinnensteBuiten, KRO-NCRV

Over Bindinc. 

Bindinc. helpt mediabedrijven om de maximale waarde uit hun videocontent te halen.

We combineren kennis van kijkgedrag, content en de markt en vertalen die naar oplossingen die direct waarde toevoegen. Van betere aanbevelingen en verrijkte metadata tot slimmere workflows. Daarbij werken we nauw samen met interne teams en integreren we onze oplossingen in bestaande systemen en processen. Zo verbeteren we niet alleen de prestaties van videocontent, maar ook de manier waarop organisaties ermee werken.

Of het nu gaat om acquisitie, retentie, impact of efficiency: we bouwen oplossingen die blijvend waarde leveren.

Onze klanten

We werken voor toonaangevende mediabedrijven, waaronder RTL, Disney+, Talpa, NLZIET, NPO Start, KRO-NCRV en ITV Studios.

Contact

Benieuwd waar jouw organisatie meer uit kan halen? We verkennen graag samen de mogelijkheden. Neem contact met ons op via branco.scherer@bindinc.nl.