27% More clicks on recommendations

Client: NLZIET
Industry: Streaming
Product: Recommendation Optimization


Bindinc. significantly improved content recommendations for Dutch streaming platform NLZIET. Compared to a control group, users now click on recommended content 27% more often.

Overview

Bindinc. boosts engagement, retention, and the overall viewing experience on NLZIET by significantly improving recommendations. Results:

  • +27% click-through on recommendations
  • +34% dead-end prevention: after finishing an episode, viewers immediately receive another relevant recommendation
  • +13% interaction with the full range of recommendations

Bindinc. delivers this through:

  • In-depth video analysis of every episode, including Dutch-language content
  • A custom-built analysis framework tailored to Dutch content and audience preferences
  • Seamless integration with existing technology
Challenge

NLZIET wants to increase retention by providing viewers with more relevant content recommendations. Its existing recommendations were based mainly on genre and topic, limiting their ability to reflect individual viewing preferences.

Solution

Bindinc. uses custom-built AI systems to generate new data about video content. This enriched metadata captures not just what happens in every episode of selected Dutch reality titles, but also how the content feels, including tone, mood, pace, complexity, humor, and tension.

To make this possible, Bindinc. built a custom AI framework for NLZIET, tailored to Dutch content and audience preferences. The framework determines how content is analysed and which metadata is generated. Its quality plays a major role in how well the recommendations perform.

The enriched metadata feeds into NLZIET’s existing Xroads recommendation engine, where it’s combined with NLZIET’s own viewing data. The result: recommendations that align more closely with what users want to watch.

“Working with Bindinc., we’ve achieved great results, with a strong positive impact on engagement and the overall experience of our platform. The carefully designed methodology, advanced technology, and seamless integration with our own systems have driven a significant increase in watch time on the annotated content. Bindinc. doesn’t just understand the underlying technology; it understands the video content itself and what Dutch audiences want to watch. That combination of technology, data, and content, has been key to achieving these results.”

– Sander Kouwenhoven, Chief Technology Officer

About Bindinc.

Bindinc. helps media companies unlock the full value of their video content.

We combine audience intelligence, content analysis, and market data to develop practical solutions, from better recommendations and enriched metadata to smarter workflows. Working closely with internal teams, we integrate our solutions into existing systems and processes to improve content performance and operational efficiency over the long term.

Whether the goal is audience acquisition, retention, business impact, or operational efficiency, our focus is always the same: creating lasting business value.

Our clients

We work with leading media companies, including RTL, Disney+, Talpa Network, NPO Start, KRO-NCRV, and ITV Studios.

Contact

Curious where your organization could create more value? Let’s explore the opportunities together.
Get in touch at branco.scherer@bindinc.com.