360° Streaming Market View

Client: ITV Studios Netherlands
Industry: Production
Product: Streaming Market Monitoring

Bindinc. gives ITV Studios Netherlands a complete, independent view of the Dutch streaming market through continuous audience measurement, monthly title rankings, and in-depth quarterly market intelligence.

Overview

Streaming platforms share very little data, leaving producers with limited visibility into how their content performs. Bindinc. closes that gap with independent market intelligence, including:

  • Monthly title rankings: the best-performing titles across all major streaming platforms.
  • Quarterly market reports: in-depth analysis of audience share, viewing behavior, genres, audience segments, subscription and churn drivers and emerging market trends.
Challenge

ITV Studios Netherlands produces series and TV programs for the Dutch market. But once that content reaches streaming platforms, it has very limited visibility into how it performs. Platforms share very little data, not even about content from other producers, making it difficult to understand how titles perform, benchmark competitors or spot emerging trends. As a result, important market developments often go unnoticed, even when they’re highly relevant to ITV Studios Netherlands.

Solution

Bindinc. gives ITV Studios Netherlands a clear, continuously updated view of the streaming market, something the platforms themselves won’t provide.

  • Every month, Bindinc. delivers title rankings: a top 20 across the entire market and a top 5 per platform, broken down by scripted and non-scripted content, with audience share, viewer rating and NPS for each title.
  • Every quarter, Bindinc. follows up with a full market analysis covering audience share and reach per platform, viewing behavior, content type, genres, audiences, and reasons for subscribing or canceling. Surfacing trends and shifts as they emerge over time.
  • The results are presented live to ITV’s creative team and management, with context and interpretation from our team. Not as a report to file away, but as a starting point for conversation that builds a better understanding of the market. Follow-up questions often lead to new analyses, such as which topics resonate with specific audience segments, or churn patterns by age group.

Bindinc. Video Insights

Our market intelligence is powered by Bindinc. Video Insights, our proprietary audience measurement platform built on more than 200,000 audience profiles representative of the Dutch population.

The data is collected continuously across all major SVOD and SAVOD platforms, measuring title performance, audience share, viewer ratings, Net Promoter Score (NPS), attentive reach, co-viewing, audience demographics and more.

Because the dataset spans multiple years, it reveals long-term viewing trends and shifts in audience behavior as they happen. No other dataset offers the same depth and coverage of the Dutch streaming market.

Over Bindinc. 

Bindinc. helpt mediabedrijven om de maximale waarde uit hun videocontent te halen.

We combineren kennis van kijkgedrag, content en de markt en vertalen die naar oplossingen die direct waarde toevoegen. Van betere aanbevelingen en verrijkte metadata tot slimmere workflows. Daarbij werken we nauw samen met interne teams en integreren we onze oplossingen in bestaande systemen en processen. Zo verbeteren we niet alleen de prestaties van videocontent, maar ook de manier waarop organisaties ermee werken.

Of het nu gaat om acquisitie, retentie, impact of efficiency: we bouwen oplossingen die blijvend waarde leveren.

Onze klanten

We werken voor toonaangevende mediabedrijven, waaronder RTL, Disney+, Talpa, NLZIET, NPO Start, KRO-NCRV en ITV Studios.

Contact

Benieuwd waar jouw organisatie meer uit kan halen? We verkennen graag samen de mogelijkheden. Neem contact met ons op via branco.scherer@bindinc.nl.