Metadata: 32% Faster

Client: Talpa Network
Industry: Media & Broadcasting
Solution: Metadata Optimization

Bindinc. manages program metadata for Talpa Network’s SBS6, NET5, Veronica, and SBS9 channels. A smart mix of AI automation and editorial quality control keeps that metadata accurate and consistent, while making the workflow 32% faster and more cost-efficient.

Overview

By streamlining and automating metadata workflows, Bindinc. reduces manual work while giving Talpa Network more time to focus on its core priorities.

The partnership gives Talpa Network:

  • 32% faster, more reliable metadata delivery
  • Lower costs through automation and outsourcing
  • More bandwidth for the team to focus on core priorities
  • Full integration with existing systems, without loss of control
Challenge

Until recently, Talpa Network relied on a manual process to gather, edit, and enrich metadata for its TV programs. Information was requested, translated, rewritten, and trimmed by hand. This was a labor-intensive, error-prone workflow that left little room for innovation or AI adoption.

Talpa Network set out to modernize the process, with three goals in mind:

  • Free up the in-house editorial team
  • Improve metadata consistency across every distribution channel (websites, apps, EPGs, and streaming platforms) so viewers can always find what they’re looking for
  • Drive efficiency by cutting costs without compromising quality
Solution

Bindinc. built a new workflow from the ground up, fully integrated with Mediagenix, the platform Talpa Network relies on to manage its TV content data. A custom-built data pipeline sits at the core, keeping metadata flowing in real time between Mediagenix and Bindinc’s editorial system.

How it works:

  • Producers and studios submit program data through the Mediagenix Production Portal
  • The API and data pipeline automatically import that data into Bindinc’s editorial system
  • AI tools process the content, translating it into Dutch, rewriting it in the right tone of voice, and adjusting it to Talpa Network’s length requirements
  • Editorial specialists review the output and make corrections where needed
  • Bindinc. pushes approved metadata back into Mediagenix automatically, making it immediately part of Talpa Network’s live workflow

“The new automated workflow lets us move faster and work more efficiently. With Mediagenix and the Bindinc. platform connected, our program data is always complete and up to date, without any extra manual work. Working with Bindinc. has been a great experience: the company understands how we operate, brings ideas to the table, and delivers solutions we can count on to hit our goals.”

– Wouter Schreuder, Head of Operations

About Bindinc.

Bindinc. helps media companies unlock the full value of their video content.

We combine audience intelligence, content analysis, and market data to develop practical solutions, from better recommendations and enriched metadata to smarter workflows. Working closely with internal teams, we integrate our solutions into existing systems and processes to improve content performance and operational efficiency over the long term.

Whether the goal is audience acquisition, retention, business impact, or operational efficiency, our focus is always the same: creating lasting business value.

Our clients

We work with leading media companies, including RTL, Disney+, NLZIET, NPO Start, KRO-NCRV, and ITV Studios.

Contact

Curious where your organization could create more value? Let’s explore the opportunities together.
Get in touch at branco.scherer@bindinc.nl.