Video Insights
Video Insights
Sharpen your video strategy with data-driven insights
Curious about how your video content is performing? What your target audience wants to see? Or what content is currently popular? Bindinc. Video Insights provides insight into supply and demand in the field of streaming video in the Netherlands. We have independent data on the constantly changing VOD market and offer unique insights into content, target audiences, viewing behavior, appreciation, and platforms.
Gain insight into the VOD content market
Discover in an instant what your target audience is watching, how specific titles are received, and what is popular in the field of streaming video.
- Analysis: Detailed insight into viewing behavior surrounding an individual title.
- Content: Discover the most popular content of the moment. What is most watched, appreciated, and recommended? This can also be broken down by platform, genre, and target audience.
- Trends: Follow the dynamics in the market. Become familiar with developments regarding subscribers, the popularity of platforms and genres, and what different target audiences are watching.
- Data: Gain insight into the complete offering of the largest platforms and compare this at the title and genre level. Now and in the past.
Our methodology
Representative
Independent panel research in collaboration with research agency Motivaction. Every month, 4,000 respondents between the ages of 16 and 80 participate. The results are representative of the Netherlands.
Trends
Over the past few years, we have built up 140,000 individual viewing profiles through our permanent research, making striking trends in the streaming market, video content, and viewing behavior visible.
Current
In addition, we also know the current interests in television, films, and series of Dutch viewers through our own digital platforms TVgids.nl, Televizier.nl, the Binge app, and the Gouden Televizier-Ring election.
Supply
Bindinc. Video Insights permanently monitors the supply of video content on the largest VOD platforms in the Netherlands. Thanks to our in-house editorial team, we know exactly what is available to watch, when, and where at any given time.
For whom?
Advertisers
- See how streaming platforms distinguish themselves in terms of content offering, genre, and viewers.
- Discover where your target audience is located and what attracts their attention.
- Receive unique insights about streaming platforms and their target audiences.
Producers
- Strengthen pitches with substantiated insights into the viewing behavior of target audiences.
- Understand the streaming market better through insight into the latest developments.
- Use performance data from streaming platforms or specific titles for format development.
Broadcasters and streamers
- Gain insight into how titles score, for example through appreciation, Binge Factor, and Net Promoter Score (NPS).
- Check the extent to which a catalog matches the preferences of a target audience.
- Respond to supply and demand in the constantly changing market.
Meer weten?
Bindinc. Video Insights beschikt over unieke data en inzichten. Wil je ook weten welke doelgroep je nog niet bereikt en wat ze kijken? Neem dan contact met ons op via branco.scherer@bindinc.nl.
